If you want to sail your catamaran off into the sunset and live and work aboard, there are some social media techniques and best practices that you will want to master first! Remember, treat the online marketing industry as a business, and it will financially reward you as a business… As with any job, you will need to learn and hone your skills in many areas, including blogging, using Twitter, Facebook, LinkedIn, and other social media tools.
Twitter is a tool that almost everyone uses to communicate on a weekly, if not daily basis, and many people use it for personal as well as business reasons. For some reason, the idea of being able to communicate with friends, relatives, and business associates just by posting a quick message or link from their smart phone really gets into a persons’ psyche! Twitter was designed with a limit of 140 characters in one message because that is the limit for texting from a mobile phone… That is the beauty of using Twitter over Facebook for many people, is the whole mobile aspect of it. It doesn’t matter if you are on a catamaran in the middle of the ocean, or at a baseball stadium watching the World Series, as long as you have your smart phone in hand you can send a message!
If you are using Twitter for business reasons, it is very helpful to engage your followers… “…Perhaps the best way to embrace with Twitter is simply to engage in dialogue. A company – or individuals – who develop a following can embrace their ideas. As long as you believe that sources of insight in the groundswell might be useful to you, it’s worth it to ask questions on Twitter and see what comes back.” (Li, “Groundswell: Winning in a World Transformed by Social Technologies”) Another important tidbit of information offered by that same article is that once you have developed a following on Twitter, don’t waste it. In other words, make sure that you are providing useful and valuable content on a daily or weekly basis and to communicate with them. Read what they are tweeting, and re-tweet some of the better ones. Make a point of becoming a Twitter expert, and soon you will be working it like one!
Another extremely useful tool you will need to learn is how to create a useful blog and fill it with new and fresh content on a regular basis. Many people are intimidated by the thought of doing this, but it is really an incredibly easy process and also a breeze to maintain. With today’s CMS platforms such as WordPress, a person does not need to be an expert at coding or creating websites in order to have a beautiful, industry standard site up and running in no time!
WordPress is definitely the easiest to set up and maintain, so that is what I recommend for most people. Once you have it created, you want to make sure you also have the right target niche that you are trying to reach. Don’t make it too broad (such as “Cars”), or too narrow (such as “1962 4-barrel carbs used in the Ford Fairmont”)… Unless that is exactly your target market! However, to reach the most number of people that will actually have a chance of finding your site, try using a 3-word “long-tail” keyword (such as “1960’s Ford Mustangs”).
Make sure to write new content as often as you can, at least 2 – 3 times a week at first, and you may be able to eventually taper off to 1 – 2 times a week later on. But get off to a great start and your readers will come to expect to see awesome content on a regular basis! There are many tips and tricks to maintaining a blog, including finding the best days of the week your customers will be receptive, and also which social media sites are the best to post your new blog to?
There has been much research done as to the best days, and many have come to a conclusion. “87% of the blog posts examined were published during the workweek, with Tuesday and Wednesday the most popular days for posting.” (Nanji, “Blog Best-Practices and Benchmarks”) In addition to that, the research found that Saturdays were particularly good for getting social media shares if you post on that day of the week.
Anyway, if you want to live the life of your dreams and sail the 7 seas on your own live-aboard catamaran, then make sure to master the social media tools of your trade! For more info on what you can do to start an online business of your own, click on this link and watch a free video!
Li, C. & Bernoff, J. (2011). Groundswell: Winning in a World Transformed by Social Technologies. Boston, MA: Harvard Business Review Press.
Nanji, A. (2014). Blog Best-Practices and Benchmarks. Retrieved from http://www.marketingprofs.com/charts/2014/25006/blog-best-practices-and-benchmarks/.