Social media tools and applications have changed tremendously over the last few years, and ever since the very first implementation with Web 2.0 “change” has been the defining word… Remember how “Myspace” was the social media platform of choice, and everyone flocked to it like flies on honey? Where is it today? Now it is Twitter, Facebook, LinkedIn, and others that have taken the lead when it comes to social media connections, interactions, and marketing.
Many companies have seen incredible results since they have started implementing a good social media marketing strategy, however, even established giants such as Facebook and Twitter are always changing up the how and why of utilizing their tools for optimum success. New technologies are always coming into play and are on the horizon, which forces companies to be constantly on the alert for changes that will affect the way they are currently doing business.
Think about how technology has changed, and is CONSTANTLY changing over the last 20 – 30 years, and you begin to understand the future implications. In fact, technology is changing so fast that things which used to seem way out there and very science fiction are actually coming to fruition today! Desktop computers are rapidly giving way to more portable versions of laptops, pads, and smartphones, since people seem to prefer to always be connected to the internet in some form or fashion, no matter where they are located!
In fact, smartphone mobile advertising has become all the rage, and companies that are not placing their brand out on mobile platforms are really losing out on a lot of traffic right now. Making sure that your website is currently optimized for mobile, and using social media to further your company’s reputation is very important for keeping up with the trends and future implications of online marketing and social media.
Permission marketing is one of the hot trends utilizing social media, and we will see companies working this area very hard and collecting more customer or potential customer information such as emails and contact info. Using social media platforms as partners will be increasingly important, and advertising programs inside of Facebook for one will keep growing at an incredible pace. Facebook paid ads are currently very effective, and allow companies to drill down into a specific target market pretty quickly, thereby focusing advertising dollars and reducing waste.
Human behavior always seems to change in order to keep up with the current technology, and we may see differences in the future with how people view social media and interact with each other online. For instance, Google and Microsoft are working on technology that would probably blow away most people, with predictions of being continuously connected to the internet without even using smartphone or laptop technology as we know it today! A recent quote from Google Chairman Eric Schmidt has him saying, “There will be so many IP addresses…so many devices, sensors, things that you are wearing, things that you are interacting with that you won’t even sense it,” he explained. “It will be part of your presence all the time. Imagine you walk into a room, and the room is dynamic. And with your permission and all of that, you are interacting with the things going on in the room.” That is a pretty strong statement, and goes to show that new technology is in play or being developed that will literally change the way consumers and companies will think…
As marketers, we always have to be open to new ideas, technology, and changes with the way we do business, and we should realize that change is the norm today. Being able to look at future trends and implications on how they will affect us and our businesses will keep us at the forefront of our industry! Never be afraid of changes that are on the horizon, as long as we stay in the game and are constantly changing to meet the current conditions and needs of our customers or clients. Set your brand up for success instead of failure by utilizing the new tools and apps and letting go of old ideas that just aren’t working anymore.
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